Opinions

Prime Loops is a Black and Asian run business We believe in peace, not chaos. Music from the black communities has shaped our lives. Hip Hop, Soul, Reggae, R&B, Dancehall, Dub, Jazz, Blues, Rock, Drum & Bass, Dubstep, UK Grime, Garage, the list goes on. Commercial music is dominated by genres from black communities and we owe our careers to...

The idea of Stereo Widening isn't – at first – too hard to grasp. Making things sound wider, right? Hmmmm, maybe...but the devil is in the detail!! While it might sound appealing to have a huge wide soundscape, this ain't always the one. Things can get messy real fast! Lets guide you through this very important area of production... Why...

Embrace new technology!! The tech-wizards are constantly bringing out incredible new developments that are changing how we look at music. So don't be afraid!! Have a look through our selection of cutting-edge tech to bang out some fresh new sounds with!! The traditional arsenal of effects is familiar to most producers – delay, phase, distortion and so on. Useful for...

Ah, the 90s - a time when curtains seemed like a good idea, VHS still had a place in the market and wild boy bands roamed the plains in search of 14-year-old girls to make money from. Yes, it was cheesy, and painful to hear at times, but sometimes you just can't shake those tracks from your head and there's...