Every quarter, 15% of all our sales goes directly to select charities that we have worked closely with over the years, here's a peek at what they do...

Key Changes Charity


Key Changes | Prime Loops

Key Changes are very close to Ben's (the founder of Prime Loops) heart. He has been working closely with them for a long time now; having been involved by mentoring clients, right through to a trustee and board-level over a period of years and being by their side through their recent massive growth.

Key Changes provide music engagement and recovery services to over 3,500 clients across the UK, in hospitals and the communities for young people and adults affected by mental health conditions including depression, anxiety, PTSD, bi polar disorder and schizophrenia. They have several centres across the UK.

Their award-winning programme promotes wellbeing and recovery through developing creative, technical and vocational skills and opens pathways to mainstream opportunities in education, training, work experience and employment.

Youth Music


Youth Music | Prime Loops

Ben is a Brand Ambassador for Youth Music and has completed a number of fundraising projects for them over the years.

Youth Music’s vision is that one day, all children and young people will be able to have musical lives. They invest in music-making projects which support children and young people, aged 0-25, to develop personally and socially, as well as musically. They also provide a lot of funding for other music-related charities throughout the UK. They particularly work with those who don’t get to make music because of who they are, where they live, or what they’re going through. And that's a cause we can get behind!!

Crisis Homeless Charity


Crisis | Prime Loops

Ben and other Prime Loops staff have taken part in the Crisis Christmas Event in London on multiple occasions, alongside making continuous donations in the past, with the aim to carry this on into the future

Crisis work side by side with people to help them rebuild their lives. From decades of experience of working with thousands of homeless people, they know what's needed to leave homelessness behind for good. This experience is used to shape the services they provide and the changes they campaign for.

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